If you are not advertising online, especially if you are in the retail industry you are missing out in significant sales opportunities.
According to Comscore World Matrix study in July 2007, Canada had the highest online penetration at 70% (20.6 million unique users) even beating out the USA which had 60% penetration. Canadians spend on average 43 hours per month online. While online 78% of Canadian’s use search engines to research online and offline purchases. Out of these doing research 27% purchased online while 45% used the information to purchase via a regular retail channel.
Highest Worldwide Internet Usage per month
The demographics for those searching online are typically adults both females and males with a household income of $60,000 and over. One quarter of the online surfers have post secondary education.
| Adults 18+: | 90% |
| Male vs. Female ratio: | 50 / 50% |
| Household Income $60K+: | 56% |
| Post-Secondary Education: |
24%
|
Source: comScore Media Metrix Canada, May 2005
Although every industry can benefit from search marketing program, by far the one industry that sees the most action from a PPC program is the retail industry followed by Corporate Presence and Travel.
Industry receiving most PPC