An Internet Marketing study that wrapped up this month last year revealed excellent measurement goals for Internet Marketing campaign management. The study was based on 26 e-commerce sites, that generated 20.8 million visits and 108 million page views over a twelve month period. Conversion is the goal of any marketing effort. Here are the conversion rates you should read full entry
Jul 132010
Mar 242010
Match your headline and ad Make your Call To Action Clear – Your visitor is not a mind reader, keep the call to action button or sign up form above the fold Write in Second Person – You or Your not I or we Be Persuasive (not clever) – Inform, Persuade and Motivate Be Crystal read full entry
Search Marketing is still in its infancy both from a technological and market perspective. Currently search marketing comprises roughly only about 7% of the overall global advertising spend. In 2009 this translated to $26 Billion US in search advertising. It is expected that by 2015 the search market will grow to $55 read full entry
Mar 182010
Wharton has written two papers on the effect of geography on Internet retail sales. The first paper concludes that off line word of mouth is more effective than online word of mouth. This should clue marketers in how to more effectively manage referrals. The second paper concludes that long tail strategy is valid and the read full entry
Feb 182010
According to a survey by Websitemazine.com the top 5 social media sites are: Facebook Twitter Linkedin Youtube StumbleUpon Website Magazine also learned from the suvery: 81.7% of those surveyed said they will commit more time to social media 43.2% of websites are B2B and 56.8 are B2C 58.6% see a positive ROI in social media read full entry
Get the free white paper: 10 dvanced PPC Bidding Strategies, Maximizing the Success of Your Paid Search Campaigns from Search Marketing Now. According the white paper the 10 advanced PPC bidding strategies for this economy are: Cut Back on Long-Tail Keywords Focus Keywords on Value and Savings Maximize AdWords Performance Keep Bidding on Your Brand and Trademark Terms read full entry
If you are not advertising online, especially if you are in the retail industry you are missing out in significant sales opportunities. According to Comscore World Matrix study in July 2007, Canada had the highest online penetration at 70% (20.6 million unique users) even beating out the USA which had 60% penetration. Canadians spend on average read full entry
Google says the trend for search is increasing despite the recession. Consumers are searching more and the behavior will not change going forward. Google says marketers should not only focus on the conversion aspect of search but also the brand value.
Google’s Maile Ohye says focus on SEO basics and not so much on trying to out smart the search engine algorithms. Google along with other search engines constantly change their rank algorithms, that renders the majority of SEO tactics useless. SEOmoz Whiteboard Friday – Interview with Google’s Maile Ohye from Scott Willoughby on Vimeo.