Get the free white paper: 10 dvanced PPC Bidding Strategies, Maximizing the Success of Your Paid Search Campaigns
from Search Marketing Now.
According the white paper the 10 advanced PPC bidding strategies for this economy are:
- Cut Back on Long-Tail Keywords
- Focus Keywords on Value and Savings
- Maximize AdWords Performance
- Keep Bidding on Your Brand and Trademark Terms
- Bid on Your Competitors’ Brand Terms
- Manage Bids by Ad Group
- Bid by Lifetime Customer Value
- Bid by Margin, Not Revenue
- Bid by Ad Clusters
- Use Low Bids to Maximize Affiliate Revenue