Jul 132010
An Internet Marketing study that wrapped up this month last year revealed excellent measurement goals for Internet Marketing campaign management. The study was based on 26 e-commerce sites, that generated 20.8 million visits and 108 million page views over a twelve month period.
Conversion is the goal of any marketing effort. Here are the conversion rates you should be benchmarking your Internet Marketing campaigns against:
1. Paid Search – 2.03%
2. Organic Search – 1.26%
3. Direct Url Entry – 7.38%
4. Email or Another Site link – 6.58%
Overall the average conversion rate was 3.6%. If you are hitting these numbers or doing better, your Internet marketing campaigns are performing well.