Mar 242010
- Match your headline and ad
- Make your Call To Action Clear – Your visitor is not a mind reader, keep the call to action button or sign up form above the fold
- Write in Second Person – You or Your not I or we
- Be Persuasive (not clever) – Inform, Persuade and Motivate
- Be Crystal Clear – What do you want them to know what do you want them to do
- Keep important stuff firs and in bullets – It is harder to read on a screen. People read half the speed. Make your points in first and last sentence or first and last bullet
- Use Bookends
- Keep it short and vary the length – The first paragraph should be 1-2 lines. No paragraph should be more than 4-5 lines long
- Write to the screen environment – Keep testimonials and call to action above the fold, test on several browsers
- Don’t ask for what you don’t need – don’t make forms to long or all field mandatory
Source: Ion Interactive Webinar