E-mail Marketing | Targeted Internet Marketing

Internet Marketing Conversion Rates

E-mail Marketing, PPC Marketing-Paid Search Marketing, SEO Marketing-Search Engine Optimization, e-Commerce No Responses »

Jul 132010

An Internet Marketing study that wrapped up this month last year revealed excellent measurement goals for Internet Marketing campaign management. The study was based on 26 e-commerce sites, that generated 20.8 million visits and 108 million page views over a twelve month period.

Conversion is the goal of any marketing effort. Here are the conversion rates you should be benchmarking your Internet Marketing campaigns against:

1. Paid Search – 2.03%

2. Organic Search – 1.26%

3. Direct Url Entry – 7.38%

4. Email or Another Site link – 6.58%

Overall the average conversion rate was 3.6%. If you are hitting these numbers or doing better, your Internet marketing campaigns are performing well.

The Top 3 ROI Internet Marketing Tactics

E-mail Marketing, PPC Marketing-Paid Search Marketing, SEO Marketing-Search Engine Optimization No Responses »

Oct 092009

A presentation by Morgan Stanley reveals that the top 3 Internet Marketing tactics with the highest return on investment are:

Paid Placement Marketing (PPC -Pay Per Click Advertising)
SEO Marketing(Search Engine Optimization)
E-mail Marketing

E-Mail Marketing still the most effective e-marketing tactic

E-mail Marketing No Responses »

Oct 082009

E-mail Marketing continues to be the choice of global 1000 companies. In the recent issue of websitemagazine the article points out that over the next 5 years e-mail marketing budgets are poised to grow at a rate of 18.5% per year.

e-mail-deliverability-success-for-retail

Companies prefer e-mail marketing as demonstrated by their budget allocations because it drives results in terms of traffic, awareness and engagement.

Suffusion WordPress theme by Sayontan Sinha