Internet Marketing Conversion Rates

E-mail Marketing, PPC Marketing-Paid Search Marketing, SEO Marketing-Search Engine Optimization, e-Commerce No Responses »
Jul 132010

An Internet Marketing study that  wrapped up this month last year  revealed excellent measurement goals for Internet Marketing campaign management.  The study was based on 26 e-commerce sites, that generated 20.8 million visits and 108 million page views over a twelve month period.

Conversion is the goal of any marketing effort.  Here are the conversion rates you should be benchmarking your Internet Marketing campaigns against:

1. Paid Search – 2.03%

2. Organic Search – 1.26%

3. Direct Url Entry – 7.38%

4. Email or Another Site link – 6.58%

Overall the average conversion rate was 3.6%.  If you are hitting these numbers or doing better, your Internet marketing campaigns are performing well.

Posted by Edgar Sanchez at 1:31 pm

Great Internet Retail Research by Wharton

PPC Marketing-Paid Search Marketing, e-Commerce No Responses »
Mar 182010

Wharton has written two papers on the effect of geography on Internet retail sales.

The first paper concludes that off line word of mouth is more effective than online word of mouth.  This should clue marketers in how to more effectively manage referrals.

The second paper concludes that long tail strategy is valid and the paper supports a niche oriented sales strategy.

You can read the full article and get both papers here: http://knowledge.wharton.upenn.edu/article.cfm?articleid=2455

Posted by Edgar Sanchez at 1:45 pm Tagged with: , ,
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